有问题？请往这边走。

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  广告账户中设置的投放着陆页可供任何地点访客访问

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  联系我们页面，避免放入虚假的美国地址、海外仓地址、虚拟海外电话

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  如果公司尚未有海外的注册实体, 请在网站上显示与工商执照显示一致的中国地址。若您被如信用卡支付等第三方公司要求在网站上，放入指定的海外地址,请先和谷歌的营销策略专家沟通

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  网站提供的地址/电话/邮箱/信用卡等信息没有被使用到其它被封的网站上

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  没办法提供精准运费的情况下，允许高估运费，但须在广告上通知说明

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  运费需要包含在运输过程中的任何额外处理的费用

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  安全合规地搜集用户信息，避免在付款流程中恶意盗取用户支付信息

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  商业注册地址和关于我们页面上的地址不吻合

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  检查网站是否有被转卖过

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  自查是否存在虚假评论、虚假实时订单数据，切勿使用建站平台后台提供的夸大销售数据/销售结果/买家信息/ 买家定位/买家评论的小工具

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  若网站使用第三方平台站针对产品的评论，需注明出处

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  网站要有logo 并与域名一致

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  1 Contact Information联系我们的页面：电话 / 邮箱 / 地址 - 至少要收录两个

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  2 About us关于我们的页面：有效公司成立年份，真实公司运营国家

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  3 Shipping Policy配送政策需要清晰全面且邮费需要详细清楚 运输信息页：运费说明，各国运达费用及时间信息

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  4 Return & Exchange Policy 退货和退款政策必须清晰明确，同时方便查找 退换货说明页面：退换货地址或联系方式，退换货运费说明

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  5 Privacy Policy----隐私政策 因为欧美市场对于个人信息的收集及应用非常重视，因此这条也需要包含在网站上且可查看

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  6 Payment Method 付款说明页面：支付方式和支付说明。 付款方式清楚完善

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  7 外链准确且有效 主页底部外链容易出错，可能存在跳转到其他账户或者到无效页面的情况。例如：社交媒体链接

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  8 付款流程顺畅

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  9 网址栏是否显示安全：网站是否使用SSL协议

优秀案例：社交媒体可以正常跳转，并且显示名称与域名一致

广告主身份验证将提高广告生态的透明度，使人们更容易了解下广告的广告主是谁，帮助消费者看到广告后做出更明智的决定，有效促进广告业的健康发展。在过去的两年中，Google 已经验证了30个国家和地区的政治广告客户，并在广告框或横幅中显示了其身份。那么，如何成为 Google 广告商大军中的一员大将呢？如何进行广告身份验证呢？且听飞书逸途为你详细说明。

一、 如何得知需要身份验证？

Google 当前有多个不同的验证程序，目前较为常见的有身份验证和业务运营验证。

近期Google对验证流程进行了更新，将身份验证和业务运营验证整合到一个流程里，合并为广告客户验证。需要完成身份验证的广告客户会收到一封电子邮件，并会在其谷歌帐号内看到一则通知。

谷歌会优先对宣传以下各项的广告客户进行身份验证：

• 产品或服务类内容
• 信息、咨询或教育类内容
• 与受监管行业相关的内容

如果您收到了要求您完成验证的电子邮件，就必须完成广告客户身份验证程序。广告客户有30天的时间来启动验证，并且另有30天的时间完成验证。如果您未在 30 天内开始该程序，您的帐号将被暂停。完成该身份验证程序通常需要 3-5 个工作日。

>>>收到来自邮件的提醒
o 预备邮件提醒

拥有广告账号管理员权限的广告主，将会在邮箱收到提示验证的信息。并会在其账号内结算信息页面看到相关验证通知。请收到邮件后，在规定期间完成验证信息。否则会有账号暂停的风险。

o 三次身份验证提醒
广告主如果忽略邮件，将会收到三次提醒，以及五次文件修改的机会，请参考相关条件准备好正确的文档。如不确定，可尽快联系您的飞书谷歌优化进行确认，并提交。

o 账号暂停，强制身份验证
广告主错过身份验证，账号将被暂停，此时需要通过谷歌客服重新获取申诉资格，否则账号将永久暂停。

>>收到来自账号的提醒
飞书广告账号的广告主，将在账号提醒可以看到账号验证提示。点击“开始”即可跳转页面进行验证。

二、如何进行身份验证？

1. 准备相关申诉文档
   登陆文件准备链接，根据广告主所在地区选择相关文档。如注册地为中国大陆，则地区选择 China (中国)；如为港澳台地区，则对应选择 Hong Kong 或 Macau 或 Taiwan。其余地区以此类推。
2. 点击开始账号验证
   账号验证可以通过两种方式，直接在账号后台填写完业务信息后，将跳转表单填写。如是广告代理商的广告账号，切勿直接点代理商身份进行验证，如飞书开设的账号，切勿以 sinointeractive 身份验证。如果误点验证，可通过点击contact us联系谷歌客服咨询身份修改资格，重新验证。

• 点击验证的顺序如下：

1. 输入广告账号类型等相关信息，并确认进入下一步，提交账号详细信息。

需要验证的账户可在收到邮件后点击邮件中的“开始验证”或账户上方通知中的“开始”进入验证页面。

跳转到下方页面后点击“开始行动”来启动验证流程。

• 验证- 关于您的商家

前两个问题请选择“否”，第三个问题视广告客户的实际情况而定

选择实际行业后，点击“保存并继续“完成商家身份验证

回答完商家身份后。系统会显示完成验证程序所需执行的其他步骤。后续步骤将根据您的账号结构、结算设置以及您是代表组织还是个人投放广告而定。您可能还需要验证您的业务运营情况。

以上两个验证可能都需要进行，具体以账号内实际情况为准。点击“开始行动“进入对应的验证页面。

• 验证客户身份

请注意，只有账户管理员可以进行验证。如验证人不是管理员，请联系管理员授权或请管理员代为验证。此时，需向管理员提供验证所需的全部信息。

1. 输入账号信息及联系人并提交。 
2. 正确填写广告主信息，需符合要求。如需提交文档，需遵从主体注册地所需提交相关文件作为附件。注意附件命名为：“广告主体+文件类别”，如” Sino-license”。

填写完毕，直接按“提交”，会出现案件填写成功&提交提示，请及时记录case id；提交的邮件也会收到对应提示。

• 业务运营验证

部分客户可能会出现“验证您的业务运营”，对应下列内容做验证即可。注意此项验证依旧只能由管理员进行。

未能通过业务验证有多项原因，总结如下。其中未能在规定时间内，如30天内未完成业务运营验证，以及广告客户验证程序中所有必要的验证，账号将被暂停。

1. 留意账号申诉动态。

验证成功后，请密切留意邮箱信息—将会收到案件开始处理的提醒。验证成功后，广告账号后台及邮箱都会出现下列验证成功的提醒。
a. 业务运营验证成功

1. 身份通过验证提醒
2. MCC 内提示账号验证

6月起有部分商家收到关于MCC 谷歌经理账号“一次性验证多个账号”的邮件提示，打开邮件链接进入提示“商家信息验证界面” （见“附录”）。

需提醒，MCC当前无需验证，MCC内账号验证信息同步自其管理下的Google Ads账号验证提示。如当前Google Ads无需验证，或已验证，可暂时无需采纳邮件内“过期验证“提示”，或通过contact us 向google ads客服报错。

具体所需验证账号查询路径：点进账号后台"结算与付款" > "身份验证"，将显示所有所需身份验证的广告账号ID，以该表（下面截图）信息为准。

附录：

一次性验证多个账号’邮件内容及进入打开的链接界面

以上为谷歌广告主身份验证的步骤总结，希望对各位出海广告主有所帮助，收到账号通知后，请各位尽快展开验证，避免因账号中断影响投放效果

· 仅作参考，请勿照抄，请按照自己的实际情况进行描述，否则依然会被判为高风险网站

Your privacy is important to us. Please read this Privacy Policy to learn about the information that we may collect from you and how we use and protect your information.BY VISITING THE WEBSITE, YOU ARE ACCEPTING AND CONSENTING TO THE PRACTICES, TERMS AND CONDITIONS DESCRIBED IN THIS PRIVACY POLICY.

Information Covered by This Privacy Policy

Personal Information.This means any information that can be used to identify a specific natural person directly or indirectly, either in isolation or in combination with other information. Some examples of Personal Information include a name, address, email address, phone number, any ID number or location data.

Aggregated Information.Information may be aggregated and/or anonymized. When information is aggregated, it is combined with information about other customers and users. Aggregated information that includes Personal Information is considered Personal Information until it has been anonymized.

Anonymized Information. When information is anonymized, the information can no longer be attributed to a specific natural person without the use of additional information, for example, how many users viewed a particular website video or advertisement, such information cannot be used to identify you. In general, usage data collected when you visit the Website is both aggregated and anonymized so it does not identify you personally and therefore is not Personal Information.

Children’s Personal Information.The Website is not directed to, nor does xxxxx.com knowingly collect Personal Information from children under the age of 16 (Sixteen), or equivalent minimum age in the relevant jurisdiction. If we are informed that we have collected the Personal Information of a child under the age of 16, we will delete that Personal Information from our systems. If you believe we might have inadvertently collected Personal Information from or about a child under the age of 16, please contact us at privacy@meetsocial.com

What Information Do We Collect

Your account information and customer support.If you fill in forms or register an account on the Website or correspond with us by phone, email or social media account, you may be providing us with information about you, which may include Personal Information. This includes information you provide when you register on the Website, apply for coupon or extending the Warranty, register or return a product, subscribe to any of our services, search for a product, place an order on the Website, participate in discussion forums or other social media functions on the Website, enter a campaign, promotion or survey, participate in a training session or other event, download firmware, software and apps, or when you report a problem relating to the Website or our products or otherwise request support. Personal Information you give us may include your name, address, email address, phone number and other contact information any other information that can be used to personally identify you. Please note, we may use a third party payment processor (such as Paypal) to assist in securely processing your personally identifiable payment information. The credit card information that you provide is encrypted and transmitted directly to Paypal. We do not store your credit card information and do not control and are not responsible for Paypal or its collection or use of your information. You may find out more about how Paypal stores and uses your credit card information by accessing Paypal’s privacy policy.

Device and Technical information.We automatically collect information when you visit the Website, including:

• technical information, including the Internet protocol ("IP") address used to connect your computer or other device to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and language preferences. This information is all normally provided by your web browser, and we do not specifically request it;
• information about your visit to the Website, including the full Uniform Resource Locators ("URL") clickstream to, through and from the Website (including date and time); Products you viewed or searched for; page response times; download errors; length of visits to certain pages; videos watched; page interaction information (such as scrolling, clicks, and mouse-overs); and methods used to browse away from the page;

Device and Technical information.Cookies (to learn more about cookies, visit www.allaboutcookies.org) are small text files that are sent to or accessed from your web browser or your computer’s hard drive. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. A cookie also may contain information about your computer, such as user settings, browsing history and activities conducted while using the Services.

The Website use the following cookies:

• Strictly necessary cookies, which are required for the operation of the Website. Without them, for example, you would not be able to register or log in for the Website.
• Analytical/performance cookies, which allow xxxxxx.com to recognize and count the number of visitors, learn how visitors navigate the Website and improve the Website.
• Functionality cookies, which xxxxxxxx.com uses to recognize you when you return to the Website.
• xxxxxxxx.com also uses analytics services, such as Google Analytics, to collect Other Information. Generally analytics services do not identify individual users. Many analytics services allow you to opt out of data collection. For example, to learn more about Google Analytics practices and to opt out, visit www.google.com/settings/ads .

Information we receive from other sources. We work closely with third parties who provide services to us (including, for example, business partners, subcontractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and we may receive information about you from them.

How We Use Information

We use the information we collect for a number of purposes. These purposes will be consistent with the reason you provided the information to us or for a directly related purpose. The uses we make of such information are to:

• set up an account for you on the Website;
• facilitate your purchase and/or download of our Products;
• authenticate use of your account or purchases and/or use of our Products;
• register your Product in our product database;
• carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
• assist you with customer support;
• communicate about and administer participation in customer promotions and surveys;
• provide the Products you request;
• provide you with information about the Products you use, such as new features, bug fixes, service downtimes or upgrades;
• help us develop new products and improve current Products;
• provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. We (or selected third parties) will contact you by electronic means only if you have opted-in to receive marketing information. "Opt-in" means that you have taken an affirmative action to receive information, such as by checking a box or clicking a button;
• notify you about changes to the Website and Products and changes to our terms, conditions and policies;
• administer the Website and Products for internal operational purposes, including troubleshooting, data and statistical analysis, testing, research and survey purposes;
• improve the Website and to ensure that content is presented in the most effective manner for you and for your computer or device;
• ensure the security of the Website;
• monitor and regulate interactive features of the Website and our products that you choose to participate in, including online forums and chat rooms relating to our products;
• help you navigate the Website;
• help you access and use certain features of the Products remotely and to help you monitor and safeguard your home and home network;
• provide you with information and recommendations about Internet and utility usage in your home;
• measure or understand the effectiveness of advertising we serve to you and others who visit the Website and to deliver relevant personalized advertising to you and others; and
• determine which aspects of the Website and our products are most useful to you.

Why We Use Information

Where we process your Personal Information to provide a product or service, we do so because it is necessary to perform contractual obligations that we owe to you and for our legitimate interests to provide products and services, to maintain our relationship with you and to protect our business. If you choose not to provide us with the Personal Information we need to provide you with a product or service, we will not be able to provide it. When you purchase and/or download new products, we will only use your Personal Information for the purposes set out in this Privacy Policy, and any notification provided to you at the time of purchase or download.

We also use your Personal Information to protect our business (for example, against fraud), or to comply with legal requirements to which we are subject (for example, tax or financial reporting requirements).

Sharing Information

Under no circumstances do we rent or sell your Personal Information to third parties for marketing purposes. We only share your Personal Information with third parties for marketing purposes if you have granted us permission to do so, and in accordance with the Marketing section below. We share Personal Information in the following ways:

• within xxxxx.com for purposes of data processing or storage;
• within xxxxx.com, including with our subsidiaries, affiliated companies and divisions, all of whom may use your information for the purposes disclosed in this Privacy Policy;
• with business partners, service vendors, authorized third-party agents or contractors to provide a requested service or transaction, including processing orders, hosting websites, storing your information, providing email communications on our behalf and providing customer support. For example, when making purchases on the taotronics.com website stores, xxxxx.com uses a payment processor to verify your payment card information. Your payment card information is passed through to the payment processor and is not collected or stored by xxxxx.com. The payment processor is authorized to use this information only to authenticate your purchase and for no other purpose. We only provide these third parties with the minimum amount of Personal Information necessary to complete or provide the requested service or transaction, and we do not allow third parties to use your Personal Information for a different purpose than what was disclosed to you;
• with service providers, advisors or other third parties to the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition or sale of all or a portion of our assets. If xxxxx.com merges with or acquires or is acquired by another entity, Personal Information would be transferred as a whole to the successor entity;
• to comply with the law or legal process (such as responding to subpoenas or court orders), to comply with government reporting obligations and to exercise our legal rights or defend against legal claims; and
• to protect our legal rights or those of others, such as protecting the xxxxx.com brands or investigating violations of xxxxx.com terms of use, violations of law, intellectual property infringement, misuse of xxxxx.com websites, fraud or potential threats to personal safety.

In addition, we share aggregated anonymized information, including usage data about our products, with third parties for a variety of purposes, including to analyze trends about home networking and utility use, to show third parties how their products could work with the Products and to generally improve home networking. We've taken steps to ensure that this information cannot be linked back to you and we require third parties to keep all shared information in its anonymized form.

Any third parties with whom we share your Personal Information are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose. We will take all reasonable steps to make sure these third parties comply with the same privacy principles that govern our collection of your Personal Information.

We will ask for your consent, such as by email response, opt-in box or click through agreement acceptance, before we use or share your Personal Information for any other purpose.

Marketing

You have the right to ask us not to process your Personal Information for marketing purposes. We will inform you (before collecting your Personal Information) if we intend to use your Personal Information for marketing purposes, or if we intend to disclose your Personal Information to any third party for marketing purposes.

We will always give you choices about your Personal Information. Some choices are presented up front in the form of opt-in notices or acceptance boxes for marketing to you or sharing your Personal Information with third parties. You always have the choice to opt-out if you later change your mind. One form of opt-out is clicking the Unsubscribe link in a marketing email. This will take you off our marketing email list. Please note that these opt-in/opt-out choices do not apply to the receipt of mandatory website, service or software communications, such as update or downtime information, or receipt of order or shipping confirmations on taotronics.com website stores, which you may receive periodically as part of taotronics.com performing its contract with you, unless you cancel your service or order or terminate use of software in accordance with the applicable terms of use or license agreement.

If you do not wish to receive direct marketing material from us or a third party, in addition to following the "Unsubscribe" instructions in a marketing email, you can send us an email request at privacy@meetsocial.com.

Where We Store Your Information

The data that we collect from you may be transferred to, and stored at, various locations globally, including the United States. It may also be processed by xxxxx.com staff or contractors operating outside your country of residence (including, if you are in Europe, outside of the EEA) who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. We also use cloud-based applications and services to store and process your Personal Information, which may result in your Personal Information being stored outside your country of residence.

We will take such steps as are reasonable to make sure we and our service providers do not breach the privacy principles that govern our collection of your Personal Information and that your Personal Information is treated securely and in accordance with this privacy policy as well as applicable data protection laws. By providing your Personal Information to us, you fully understand that xxxxx.com will transfer, processing and storage of Personal Information outside of the country where you reside or are a citizen.

Our Privacy Policy and our practices are designed to provide a globally consistent level of protection for Personal Information all over the world. This means we will still handle your information in the manner described in this Privacy Policy and in conformity with all applicable laws. This includes, where relevant, entering into EU standard contractual clauses (or equivalent measures) with the party outside the EEA available here

Accessing and Updating Your Personal Information

We need your help in keeping your Personal Information accurate and up to date, so please notify us of any changes to your Personal Information. You can access and update your Personal Information and communication preferences at any time in the following ways:

• by clicking the "Unsubscribe" link in any email you receive from us;
• by sending an email to privacy@meetsocial.com. Please be sure to include your name, email address and specific relevant information about the information you would like to change or the material that you no longer wish to receive; or
• for the Website, by signing in to your online account located at the URL provided when you signed up for the website.

We will honor your request to:

• correct your data if it is inaccurate or incomplete;
• transfer Personal Information you have provided to us to a third party if we are processing that data on either on the basis of your consent or to perform a contract with you;
• delete your Personal Information, unless we are required to retain it by law or to establish, exercise or defend legal claims; and/or
• provide you with a copy of your Personal Information held on our current records. If you are outside the EEA, we may make a reasonable charge if records must be accessed from backed up or archived records.

If you are resident in the EEA, you also have the right to:

• withdraw your consent to our processing of your Personal Information at any time after you have consented, including opting-out of receiving marketing materials. The easiest way to do this is by clicking the "Unsubscribe" link in any email you receive from us;
• restrict our processing of your Personal Information where you believe such data to be inaccurate, our processing is unlawful, or that we no longer need to process such data for a particular purpose (unless we are not able to delete the data due to a legal or other obligation or because you do not wish for us to delete it); and/or
• object to such processing on grounds relating to your particular situation, where the legal justification for our processing of your Personal Information is our legitimate interest. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the data to establish, exercise or defend legal claims.

You can make a request to exercise any of these rights in relation to your Personal Information by sending the request by email to privacy@meetsocial.com

We will respond to your request promptly upon receipt. If you are in the EEA, this will be within one month of receipt, or, if further time is required, we will inform you of this and the reason for the delay. We may ask you to verify your identity before we can act on your request. If your Personal Information has been disclosed to a third party in accordance with this Privacy Policy, we will take reasonable steps to notify the third party of any updated information you provide to us.

If you are in the EEA, you also have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws. Please click here for a list of contact details for the EEA data protection authorities.

Retention of Personal Information

We will only retain your Personal Information to fulfill the purposes for which it was collected, as required for legitimate business purposes as described in this Privacy Policy, or otherwise permitted by law. When we no longer need to use Personal Information, we will remove it from our systems and records and/or take steps to anonymize it so that you can no longer be identified from it.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Security

We strive to maintain appropriate administrative, technical and physical safeguards designed to protect the information collected by the Website. Unfortunately, the transmission of information via the Internet is not 100% secure.

It is important to note that if you use a computer or device that can be accessed by others, other people may be able to access unencrypted Personal Information. If you do not want your information to be available to others, exercise caution when using public computers or devices or when using any computer or device to which users unauthorized by you may have access.

We recommend that you take every precaution in protecting your Personal Information when you are on the Internet. For example, change your passwords often, use a combination of letters and numbers when creating passwords, and make sure you use a secure browser. You should also be aware that names that you give your Wi-Fi-enabled devices, home networks and services (also known as "friendly names") may be detectable by others outside your home, so you should not use Personal Information as part of your friendly names.

Third Party and Social Media Linked Sites

The Website and online services may contain links to websites or online services operated by third parties. Once you leave the Website, your activities are governed by the terms of use and privacy policies of the third party websites and online services. xxxx.com is not responsible for the privacy practices or the content of these websites and online services, and we encourage you to carefully read the terms of use and privacy policies of any website and online service you visit.

The Website may contain social media features, such as Facebook "Like" buttons. These features may collect information about your device's IP address, set cookies to facilitate interaction with social media features or link you to a social media website where you may post Personal Information, and collect information from your social media account (such as Facebook, Twitter, Instagram etc.) you use to login in the Website, such as your name, birth date, picture, and other details you may have associated with the social media account,. All interactions with social media features are governed by the privacy policy of the social media company providing the feature.

Updates to this Privacy Policy

We may update this Privacy Policy from time to time, so please review it frequently. If we change our Privacy Policy, we will post the revised version here, with an updated revision date.

How to Contact Us

Should you have any privacy-related questions or comments related to this Privacy Policy, please contact us at privacy@meetsocial.com.

If you have complaints or concerns about this Privacy Policy, please contact us at the above email. We treat all complaints about a breach of the privacy laws seriously. Someone from xxxx.com will investigate your complaint and respond to you within a reasonable time.

• 粉丝页公布与推广的品牌或产品相符合的内容（至少3条原创帖子，系统自动更新的内容不包含在内）

• 粉丝页简介部分一定要展示品牌的官网链接、联系方式和公司地址

• 使用品牌的logo作为粉丝页头像（不可上传真实人物的头像）

• 粉丝页发布内容时不要出现违规/不相关的广告

•  

  通过大媒体认证的代理开户，需提供大陆地区营业执照，非大陆地区营业执照无法申请开户

•  

  确保营业执照为最新版本，可前往企信网（http://www.gsxt.gov.cn/index.html ）搜索并核对

•  

  若您推广Shopify、Amazon等电商网站的链接，Facebook额外要求把卖家后台的截图和营业执照拼接在一起一同上传，截图需包含店名、域名、网址列等信息

申请广告账户前请确保您已拥有一个处于活跃状态下的个人账号，若未创建，请前往facebook.com创建您的个号

（1）名词解释：供企业、品牌和组织用于分享动态并于粉丝交流的页面

（2）用途：使用公共主页发布产品相关帖子，获取目标用户，以满足业务需求

（3）如何创建公共主页：

•  

  前往https://www.facebook.com/business/pages/set-up：

  •  

    Step1: 点击【创建公共主页】

  •  

    Step2: 填写公共主页名称和类别

（4）与个人主页的联系：公共主页是由拥有个人主页的用户创建并管理，单个个人主页可以关联多个公共主页

商务管理平台简称BM（Business manager），可用于管理您在Meta媒体平台上的资产（例如：公共主页、广告账户和像素（追踪衡量广告投放效果）等

目前有两种渠道创建BM：

（1）自主创建BM，请前往https://business.facebook.com/：

•  

  Step1:点击【创建账户】

•  

  Step2:输入您的公司名称、姓名和工作邮箱，然后点击下一步。

•  

  Step3:输入公司详情并点击提交。

（2）通过开户OE链接申请BM

•  

  想要了解更多详情，请前往https://www.facebook.com/business/help/113163272211510?id=180505742745347

（1）如何创建Meta App id

•  

  Step1:注册成为Meta开发者 ：https://developers.facebook.com/docs/development/register

•  

  Step2:创建应用： https://developers.facebook.com/docs/development/create-an-app

（2）如何获取Meta App id

•  

  Step1: 前往https://developers.facebook.com/，进入应用面板页面，

•  

  Step2:点击所需推广的应用

•  

  Step3:点击如下图所示的Meta App ID复制

建议您直接从企信网（http://www.gsxt.gov.cn/index.html ）复制贵公司信息并粘贴至对应输入框，避免人为错误。因为媒体使用机器审核，需确保文字和标点符号一致。

请注意：电商客户一次最多能申请3个广告账户，填写公共主页和推广链接最多为3条～

请确认上两步填写的信息是否准确，确认无误后，可点击【提交】，完成您的开户申请

成功提交开户申请后，我们将高效审核您的开户信息，并交由媒体官方人员进行复审

我们将为您介绍申请开通Meta时，频繁出现被拒的原因以及对应的解决方法～

根据不同的法律和文化，不同的国家/地区可能有不同的产品和服务是禁止投放广告的。请参考具体的目标国家/地区或区域了解更多信息。请注意，国家/地区或区域清单以及有关指引将根据当地法律和要求不时更新。 一般而言，TikTok 禁止以下行业的广告：

￮ 宣传、销售、招揽色情材料、情趣玩具和用品，比如润滑剂、恋物癖或性幻想服装，或促进获取前述内容。 ￮ 宣传、销售、招揽成人娱乐（主人/女主人俱乐部、脱衣舞俱乐部）、性服务（陪侍服务、卖淫、色情按摩）或任何此类服务，或促进获取前述内容。 ￮ 宣传、销售、招揽传达、暗示、描绘或鼓励交易关系、不忠、性接触或任何此类行为的约会应用或服务，或促进获取前述内容。 ￮ 宣传、销售、招揽以药品、工具、设备或任何此类产品或服务的形式提升性表现、快感或身体外观，或促进获取前述内容。例如，阴茎增大、丰胸。

￮ 宣传、销售、招揽有现金流入或现金支出的赌场、博彩活动、体育博彩、梦幻体育、彩票，无论是在线网站还是实体机构，或促进获取前述内容。 ￮ 宣传、销售、招揽或促进获取可用于赌场和赌博游戏的任何形式的免费额度、代金券、优惠券，包括印刷或数字代码。 ￮ 促进或推动赌场和赌博游戏流量或其相关内容的网站、软件、产品或服务，包括赔率计算器、提示和窍门、规则和策略、热门选择或预测。 ￮ 运气或机遇游戏，如刮刮游戏、宾果游戏或任何其他可能会获得金钱或有价值奖品的类似游戏或应用。 ￮ 用于赌场和赌博游戏的工具、仪器、设备、道具或任何其他配件或用品。

￮ 宣传、销售、招揽或促进获取香烟、雪茄、烟草、电子烟或吸烟或烟草消费的任何其他替代品。 ￮ 宣传、销售或招揽吸烟用具，包括烟斗、卷纸、过滤器、汽化器或任何其他设计用于吸烟的设备、装备或器具。 ￮ 宣传吸烟或烟草消费场地、场所或设施，包括雪茄吧、水烟休息室或其他类似地点。

￮ 未经品牌拥有者或商标拥有者授权，宣传、销售、招揽或促进获取假冒产品、复制品、仿制品（包括盗版数码产品）。包括： ￮ 充作品牌拥有者或商标拥有者正品的非正品。 ￮ 被描述为复制品、仿制品或任何此类产品的产品。

￮ 宣传、销售、招揽或促进获取非法药品、管制药品、处方药以及用于消遣、顺势疗法、增强、性能的药品，包括减肥。 ￮ 宣传、销售、招揽或促进获取吸毒用具或者任何此类配件或用品。 ￮ 宣传或促进获取未经批准的药店、制药厂或药房。 ￮ 描述或特写药品使用或药品滥用。 ￮ 描述或特写药品相关的文字、符号或图像，无论是视觉或听觉内容的形式还是任何此类内容。

￮ 宣传、销售、招揽或促进获取警用或军事制服、背心、手铐、警棍、靴子还是任何此类配件、装备或用品。

￮ 宣传、推荐或反对： ￮ 公职候选人 ￮ 现任或前任政治领袖、政党或政治组织。 ￮ 支持或反对具有公共重要性的地方、州或联邦问题以影响政治结果的内容。如果并非出于党派政治动机，允许发布非营利机构或政府机关的公益广告或公共服务公告。为了获得批准，广告主必须积极与 TikTok 销售代表合作。

￮ 宣传、销售、招揽或促进获取受保护动物，包括牲畜、宠物、兽体或者动物制品或部位。 ￮ 动物、来自受保护动物的兽体部位或制品： ￮ 被列为濒危、脆弱或受威胁的动物 ￮ 来自（但不限于）下列方面的动物制品或部位： ￮ 兽角、骨头、牙齿和獠牙 ￮ 皮肤、毛皮、羽毛、毛发、鳞片和羊毛 ￮ 内脏、脂肪和体液 ￮ 例外： ￮ 动物用品（玩具、衣服、颈圈、笼子、食物等）。 ￮ 宠物服务，例如遛狗、宠物护理、宠物咖啡屋、宠物美容、训练等。 ￮ 针对 NGO、NPO 和动物收容所，允许与动物收养有关的广告投放内容。但是，禁止宣传、销售或者招揽或促进获取： ￮ 收养纯血统或纯种宠物。 ￮ 对宠物进行杂交育种。

￮ 宣传、销售或者招揽或促进获取获得可能会或会被视为具有欺骗性、误导性或违法的产品或服务，例如： ￮ 导致或允许*侵犯知识产权（商标、版权）或违反隐私权。 ￮ 身份盗用或窃取任何个人信息，包括通过使用恶意软件、间谍软件或以任何未经授权或违法的方式获取信息。 ￮ 文件造假、伪造、仿造或者任何此类行为。 ￮ 作出欺骗性主张、省略有关费用、收费和费率的信息、提议有害的商业模式或者任何此类行为。 ￮请看一看这篇有关广告知识产权侵犯规则事项的文章。

￮ 危险化学品 ￮ 人体器官或人体组织交易、移植或任何此类行为。 ￮ 堕胎服务 ￮ 产前性别鉴定 ￮ 殡葬服务 ￮ 具有高度争议性、令人厌恶、暴力或危险的任何其它业务、产品或服务将会被认为与 TikTok 广告平台不相容。

￮ 宣传、销售、招揽或促进获取可能会被用于伤害个人或用于自卫的武器，包括： ￮ 刀片、刀具以及任何此类锋利物品。 ￮ 爆炸物、易燃物或可燃物，包括炸弹和炸弹制作材料、火焰喷射器、烟火或任何此类其它物品。 ￮ 枪支、枪支零件以及弹药，包括彩弹枪、BB 枪。 ￮ 警棍、双节棍、泰瑟枪、催泪喷射器或任何此类防身武器。

若广告主符合条件并遵守所有适用的法律、规则和规定，则 TikTok 可酌情允许投放受限制产品或服务的广告。广告主对其广告的内容负责，包括所宣传的产品或服务。广告主还应确保符合并获得了针对这些受限制产品或服务的适当和必要的法律要求。请参考具体的目标国家/地区或区域了解更多信息。务必要注意，国家/地区或区域清单、相关指引以及受限制产品或服务的清单并不详尽，并且会按照当地法律和要求不时更新。 值得注意的是，拥有执照或任何其它合法经营权并不能保证您的 TikTok 广告一定会被受理。所有 TikTok 广告都须完成我们的广告审核流程。

限投行业分为三类：

1、限定定向人群年龄（18+等）

2、需要提供相关资质

3、需要提供相关信息（声明等）

•  

  计生用品（避孕用品等）

•  

  模拟赌博游戏

•  

  酷刑游戏（折磨游戏）

•  

  直播

•  

  网赚类App

  •  

    游戏：金钱赚取——禁投；现实奖励赚取——18+

  •  

    应用（做问卷，看视频等）：金钱赚取——禁投；现实奖励赚取——18+

•  

  社交通讯应用（包括约会应用）

社交应用包含：

一般社交通讯应用：What’s app, Wechat

约会应用：Tinder

其他社交应用：BigoLive

规则：

一般社交通讯应用：

•  

  除日本，中东，巴基斯坦外，属于准入行业；中东：需要年龄定向18+；不得推广色情内容

•  

  巴基斯坦：若应用提供与非陌生人之间的社交活动，如亲人，朋友---准入；若应用提供与陌生人之间的交流（包括但不限于未成年人）----禁止

  •  

    日本：年龄定向18+

约会应用：

约会应用在全球范围属于限投行业（18+），在部分地区属于禁投行业

•  

  东南亚：普通约会应用---年龄定向18+；LGBT约会应用—禁投（马来，印尼，新加坡）；约会广告在性质上不得有性暗示（例如侧重于身体、性语言或影射等）

•  

  中东---禁投

•  

  以色列&欧洲&美国

  •  

    以下属于禁投行业：推广获取性体验为主要内容；以收入/报酬（包括商品或服务）进行交换或其它交易性陪伴；推广国际新娘或者邮购新娘；推广出轨或者不道德的性邂逅等

  •  

    如果不包含以上内容，则需要18+，同时不得包含明显有性内容或涉及交易性陪伴或欺骗等。约会广告在性质上不得有性暗示（例如侧重于身体、性语言或影射等）

其他社交应用：

交友类型的视频聊天App，如包含约会因素，请参考约会应用准入

•  

  中东---若Google Play/App Store将其划分为17+、18+，则需在投放时年龄定向18+；同时采取白名单准入制度

•  

  东南亚—准入

•  

  欧美&以色列：白名单准入制度

•  

  目前可接入：银行卡、信用卡、保险、电子钱包等业务；

•  

  东南亚大方向股票、期货、证券投资，涉及用户借贷相关不准入；

•  

  【官方机构】的产品视情况准入；

特殊国家案例：

印尼：

•  

  客户需要提供OJK执照（准入门槛），有执照即可投放；

•  

  贷超类产品不接受；

印度：

•  

  资质门槛：公司是印度政府认证的NBFC，并且取得RBI颁发的CoR

•  

  落地页要求：

  •  

    定向18+；

  •  

    不能提及贷款金额范围；

  •  

    贷款时间不能少于90天/3个月；

  •  

    利息/贷款年利率必须提及；

  •  

    应提及过程中任何处理费；

•  

  一般投资理财，传统银行发布的贷款可准入，金融政策相对宽松；

•  

  数字货币、虚拟货币、加密货币不接

同性交友应用需定向18+；

台湾/泰国/英法意西可投（保证素材正常不低俗）；

马来 印尼 新加坡 不可投

美国可投（保证素材正常不低俗）；

除了以下提到国家之外其他国家不支持此类APP投放

1）提供的营业执照颜色与原件不一致或格式不正确

2）营业执照清晰度不够高/印章模糊

3）二维码无法扫描or被遮挡无法扫描，提交前请确保营业执照上的二维码可识别且可扫描

4）底部 企业信用信息公示系统网址 无法识别或不正确，请确认无误

5）营业执照信息和国家公示局信息不一致（如地址、注册资金金额、法人代表、核准日期等信息），请确保信息准确且为最新版本

6）营业执照主体经营异常，请确保处于在业/存续状态

7）营业执照包含第三方水印，请确保提供的营业执照照片无水印

1）涉及版权问题，需提供相关资质证明

2）无法正常打开或者跳转，确保提交的落地页可正常打开或者支持跳转

3）包含惊悚、色情 、与实际不符、前后对比的内容:

a. 社交类：出现单独男女素材

b. 电商类：显示虚假信息

c. 金融类：18岁以上用户、贷款期限91天以上、包含任何快速贷款的描述 、有具体的计算示例

确保落地页不会出现以上内容